What makes useful product alt text?
Describe the image’s purpose in context. For a product photo, that often means the product, visible color, distinguishing details, and the view shown. Avoid repeating a list of search terms.
Practical workflows
- Audit missing product alt text
- Clean up alt text in deliberate batches
- Describe different variant views
Before and after
Instead of “IMG_2048.jpg”, try “Round oak dining table with four tapered legs, top view.” Only use details that are actually visible.
Ready to work through your Shopify catalog?
Legible creates editable AI drafts for product images. Review each one before saving it to Shopify. The Free plan includes 25 image credits per calendar month.
Learn how to add alt text in Shopify · Compare monthly plans